Resume
Tasha James
Collaborative strategic leader experienced in developing and implementing marketing initiatives through traditional, digital, and social channels. Creative and solution-driven, I create content strategies that generate leads, clicks, and in-person customer success B2B or B2C.
SKILLS: Hubspot ⎸ Canva ⎸ Asana ⎸ Tessitura ⎸ Social Media ⎸ Facebook Manager/Ads Manager ⎸ Google Suite ⎸ Airtable ⎸ Eventbright ⎸ Training Development ⎸ Influencer Marketing ⎸ Sales/Customer Service ⎸ CRM & Email Marketing
PROFESSIONAL EXPERIENCE
Marketing Manager, Discover Lyric Programs
Lyric Opera of Chicago
Team with community organizations to lift the financial barriers to opera focusing on group sales.
Create and manage email marketing communications to colleges and universities on behalf of Lyric.
Grew NEXT student discount sales over 15% YOY.
Recruit and manage Lyric University Ambassadors to serve as influencers on campus.
Manage the creation of print materials for universities and community programs to promote Lyric.
Project manage content deliverables to community organizations for print, social, email, and newsletters.
Communications liaison, marketing project manager for the learning and civic engagement team.
Demand Generation Manager turned Customer Success Manager
CIPIO.ai (now VideoForce.ai)
Created Executive Thought leadership messaging for LinkedIn.
Managing a book of clients including as Customer Success Manager and creating social copy and direction.
Implement campaigns with Community Influencers with over 80 influencers across multiple brands.
Create content for Instagram, Linkedin, and Facebook accounts.
Lead Kick-Off, Calibration, and bi-weekly meetings on all client accounts.
Report on social tracking for active community influencers across all brands.
Completed TK Kader’s Unstoppable GTM School.
Content and Events Manager, former Social Media Manager
Chicago Athletic Clubs | Chicago, IL
Built, grew, and engaged followers on 9 company social pages.
Implemented creative and reported on social/digital ad campaigns generating 30-40% of new leads to sales teams per month.
Managed the creation/implementation and launch of our virtual membership, CAC Anywhere.
Work intensely with Marketing Team to create social media and website content strategy that could also transition to in-club promotions.
Launched and managed member app.
During this time I also served as Customer Service Manager, managing a team of 15.
Membership Advisor
Chicago Athletic Clubs | Chicago, IL
Consistently met or exceeded sales goals.
Promoted Chicago Athletic Clubs within the communities they serve through events.
Member of East Lakeview Chamber of Commerce Board of Directors from 2009-2011.
Project Manager
Live Marketing | Chicago, IL
Produce, manage, direct and supervise trade shows and corporate events.
Facilitate brainstorm sessions and creative concepts to fulfillment of trade show presentations.
Responsible for on-site supervision/direction of corporate trade show projects to ensure quality and guarantee fulfillment of company objectives. (Included but not limited to presentations, video projects, in-booth activities, and attractions.)
Negotiate vendor contracts—solicitation of bids and budgeting for all projects.
Establish/supervise project timelines and objectives to ensure cost-efficiency.
Production Assistant
Live Marketing | Chicago, IL
Recruit, screen, and audition talent for domestic and international trade shows.
Assist production/project management team as needed to ensure client success.
EDUCATION
Bachelor of Arts in Theatre Arts | University of Nevada, Las Vegas
SKILLS & FUN STUFF
Skills: Content Management & Strategy | Project Management | Social Media | Digital Marketing | CRM & Email Marketing | Hubspot | Training Development | Creative Direction | Canva | Customer Success
For Fun: SAG-AFTRA Actor | Completed Chicago Marathon in 2000 | Attended game 5 of the 2016 World Series, the first World Series game win at Wrigley Field.
